• The Massage Client’s Guide to Leaving Reviews

    3 generic online client reviews

    So you’ve just gotten a fabulous massage and want to leave a glowing review for your therapist (awww, thanks) but you don’t know what to say. You’re not alone. Writing reviews isn’t easy, as evidenced by the fact that you’re reading this.

    I used to struggle writing reviews for other providers. Ok, fine, I still struggle sometimes. But the thing is, it doesn’t have to be hard.  Once I figured out a couple tricks it became a whole lot easier. Today I’m going to share those tricks with you.

    What to Say and How to Say it

    Let’s start with a few examples of reviews that are glowing but less helpful than they could be:

    1. ⭐️⭐️⭐️⭐️⭐️ Great!
    2. ⭐️⭐️⭐️⭐️⭐️ Wonderful!
    3. ⭐️⭐️⭐️⭐️⭐️ Best massage ever!
    4. ⭐️⭐️⭐️⭐️⭐️

    I would take one of these any day of the week if the alternative is no review at all. The only problem is they lack the one thing that would make them super helpful: specificity.

    There are basically three ways to go about writing a great review:

    1. Think of reviews you’ve read that have been the most helpful and model your review after them.
    2. Begin with the problem you came in with, tell about your experience with the therapist as they addressed your issue, give concrete examples of how the therapist helped you with your problem, and tell how you felt afterward. Caveat: Be as succinct as possible (1-2 short paragraphs (6-12 sentences) is about all anyone is going to read) and leave out unnecessary details… you’re writing a review, not a novel.
    3. Give a balanced review of information that other people will find useful.
      1. Example: Did you have to play phone tag with the therapist in order to schedule an appointment, but it was so good you feel it was worth the effort it took to schedule? Someone else would love to know that information.

    What Not to Do

    Here are a few tips for what not to do or say. These will save you tons of possible embarrassment and humiliation.

    • Whatever you do, don’t lie or exaggerate. You will be found out and the internet has a way of dealing with people who do this. FYI, the result usually isn’t pretty. As the Brits say, “The truth will out.”
    • Know the therapist’s policies as stated on their website, on their intake forms, and in their office. Let’s say you go off on a rant about being charged full price for a shortened session because you were late and your therapist has a policy that says late arrivals are charged full price and still end at the original time. Either the therapist, or one of their loyal clients, is going to screen shot the policy and post it in response to your review and then you look like a whining dufus.
    • Don’t tip your therapist and then leave a bad review saying they never even offered you a refund. (Yes, I know someone this happened to. No, it wasn’t me.) FYI, tipping indicates you were happy with the massage and will in no way trigger a therapist to think you were the least bit unhappy. The therapist will probably call you on this which will make you look like a donkey’s backside.

    That’s it. While I want you to remember the dos and don’ts, it’s just as important to write it in your voice; your review will influence fewer people if it sounds like it was written by a robot or grammar textbook.

    Now you’re ready to go leave a review on your favorite therapist’s Facebook page, Trip Advisor, Google, or where ever they’ve asked you to leave a review.